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~subject:"Computer-assisted marketing"
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Computer-assisted marketing
Beziehungsmarketing
32
Relationship marketing
32
Consumer behaviour
15
Konsumentenverhalten
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Theorie
15
Theory
15
Forecasting model
13
Prognoseverfahren
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Bayes-Statistik
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Bayesian inference
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Lebensmitteleinzelhandel
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Preisrigidität
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Food retailing
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Price stickiness
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Customer acquisition
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EU-Staaten
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Fundraising
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Gleichgewichtstheorie
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IT-gestütztes Marketing
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Kundengewinnung
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Preis-Absatz-Funktion
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Preiselastizität
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Call centre
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Callcenter
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Charity
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Direct marketing
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Direktmarketing
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EU countries
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Equilibrium theory
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Financial services
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Finanzdienstleistung
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English
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Van den Poel, Dirk
6
Baecke, Philippe
2
Benoit, Dries F.
2
D'Haen, Jeroen
2
Coussement, Kristof
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
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