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Computer-assisted marketing
Consumer behaviour
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Brand image
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Greece
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Chatzipanagiotou, Kalliopi C.
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Coritos, Christos D.
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Siomkos, George J.
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Vassilikopoulou, Aikaterini
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European journal of marketing : EJM
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness
Chatzipanagiotou, Kalliopi C.
;
Coritos, Christos D.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1576-1611
Persistent link: https://www.econbiz.de/10008773211
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2
An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C.
;
Vassilikopoulou, Aikaterini
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003798086
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