//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Computerspiel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Aldás-Manzano, Joaquín"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Computerspiel
Spain
10
Consumer behaviour
9
Spanien
8
Konsumentenverhalten
6
Innovation
4
Advertising effects
3
Werbewirkung
3
Brand image
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Electronic commerce
2
Firm performance
2
Online retailing
2
Online-Handel
2
Structural equation model
2
Strukturgleichungsmodell
2
Travel agents
2
Unternehmenserfolg
2
Video game
2
Virtual banking
2
Website
2
Absolventen
1
Advertising media
1
Airline
1
Airline revenue
1
Altruistic attributions
1
Arbeitsvermittlung
1
Artificial intelligence
1
Attitudes
1
B-to-B-Marketing
1
Beschäftigungsfähigkeit
1
Beziehungsmarketing
1
Brand
1
Brand credibility
1
Brand familiarity
1
Brands
1
Brands corporate social responsibility consumer perception
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Martí-Parreño, José
2
Aldas-Manzano, Joaquín
1
Aldás-Manzano, Joaquín
1
Bermejo-Berros, Jesús
1
Currás-Pérez, Rafael
1
Sánchez, Isabel
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
2
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->