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Digitalisierung und Konvergenz von Online- und Offline-Welt : Einfluss der mobilen Internetsuche auf das Kaufverhalten
Daurer, Stephan
;
Molitor, Dominik
;
Spann, Martin
- In:
Digitalisierung der Unternehmen
,
(pp. 3-23)
.
2012
Persistent link: https://www.econbiz.de/10009622578
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