Gauthier, Stéphanie; Munier, Thibaut; Costes, Yseulys; … - Université Paris-Dauphine (Paris IX) - 2005
The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...