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~subject:"Construal level theory"
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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