Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - European Association of Agricultural Economists - EAAE - 2014
consumers’ willingness to pay (WTP) for soft drinks labeled with sweetener and calorie information after consumers tasted the … soft drinks. Soft drink taste is the primary driver of consumers’ WTP for soft drinks, while sweetener labeling also …”; sugar was consumers’ most preferred sweetener ingredient. …