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~subject:"Consumer Culture Theory"
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Consumer Culture Theory
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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"Die Mitmachmarke" - Forschungsstand und Agenda Brand Co-Creation (BCC)
Baumgarth, Carsten
;
Kristal, Samuel
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
4
,
pp. 14-20
Persistent link: https://www.econbiz.de/10011410927
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