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~subject:"Consumer attitudeIn-store purchase intention"
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Consumer attitudeIn-store purchase intention
Consumer behaviour
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Aljaroodi, Hussain M.
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Chao, Chih-Wei
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Zhang, Peilin
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Journal of retailing and consumer services
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Effects of in-store live stream on consumers' offline purchase intention
Zhang, Peilin
;
Chao, Chih-Wei
;
Chiong, Raymond
;
Hasan, …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014252732
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