Sweeney, Jillian C.; Johnson, Lester W.; Armstrong, … - In: Journal of Services Marketing 6 (1992) 4, pp. 15-22
Considers the need for research on cues used by consumers in service assessment and selection. Reports on a pilot study using conjoint analysis to examine the trade‐off nature of cues in a restaurant setting. Reveals that price played a less important role in influencing service expectations...