Gannon, Valerie; Prothero, Andrea - In: European Journal of Marketing 50 (2016) 9/10, pp. 1858-1878
Purpose The purpose of this paper is to consider the use of beauty blogging selfies in conveying consumer authenticity. The authors used an under-researched consumer-based authenticity approach. Design/methodology/approach The authors adopt a practice theory approach to selfies as both objects...