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Consumer behavior
Consumer behaviour
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Group decision-making
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Spanjol, Jelena
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Tam, Leona
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Marketing Letters
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When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010867842
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