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~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
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Search: "European journal of marketing : EJM"
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Consumer behaviour
Firmenimage
Markenimage
Retail trade
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
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125
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125
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112
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107
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Roper, Stuart
6
Balmer, John M. T.
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
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4
De Chernatony, Leslie
4
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
Buil, Isabel
3
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3
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3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
He, Hongwei
3
Kitchen, Philip J.
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
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3
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2
Andrews, Lynda
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2
Antonetti, Paolo
2
Balaji, M. S.
2
Balmern, John M. T.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Brown, Stephen
2
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European journal of marketing : EJM
420
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ECONIS (ZBW)
420
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1
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
5
Consumer imagination in marketing : a theoretical framework
Philips, Barbara J.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2138-2155
Persistent link: https://www.econbiz.de/10011773849
Saved in:
6
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
7
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
8
Self-persuasion as marketing technique the role of consumers’ involvement
Bernritter, Stefan F.
;
Ooijen, Iris van
;
Müller, …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1075-1090
Persistent link: https://www.econbiz.de/10011708858
Saved in:
9
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
10
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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