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~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Markenartikel"
~subject:"Success factor"
~subject:"Theory"
~type_genre:"Sammlung"
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Consumer behaviour
Germany
Markenartikel
Success factor
Theory
Advertising planning
4
Werbeplanung
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2002-2011
1
Advertising
1
Advertising effects
1
Asymmetric information
1
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Lischka, Juliane A.
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Rosengren, Sara
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Wismer, Sebastian
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ECONIS (ZBW)
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Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10010410463
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2
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
3
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
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