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~subject:"Consumer behaviour"
~subject:"Gesundheitspolitik"
~type_genre:"Fallstudie"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of consumer marketing
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The wellness prescription
Goldman, Sharon M.
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10009009741
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2
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
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