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~subject:"Consumer behaviour"
~subject:"Gesundheitsvorsorge"
~subject:"Soziomarketing"
~subject:"Theory"
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Consumer behaviour
Gesundheitsvorsorge
Soziomarketing
Theory
Social marketing
1,283
Social Marketing
1,224
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269
social marketing
195
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121
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119
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118
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116
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104
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Kotler, Philip
26
Lee, Nancy R.
14
Rundle-Thiele, Sharyn
10
Andreasen, Alan R.
9
Sunstein, Cass R.
8
Cornelissen, Gert
7
Gordon, Ross
7
Previte, Josephine
7
Warlop, Luk
7
Brennan, Linda
6
Bruhn, Manfred
6
Cadario, Romain
6
Chandon, Pierre
6
Chesnes, Matthew
6
Dewitte, Siegfried
6
Hastings, Gerard
6
Jin, Ginger Zhe
6
Kubacki, Krzysztof
6
Lefebvre, R. Craig
6
Aleti, Torgeir
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Russell-Bennett, Rebekah
5
Tanaka, Makoto
5
Binney, Wayne
4
Burchell, Kevin
4
Dietrich, Timo
4
Lovelock, Christopher H.
4
Maclaran, Pauline
4
McKenzie-Mohr, Doug
4
Nguyen, Dang
4
Parker, Lukas
4
Parsons, Elizabeth
4
Roberto, Eduardo L.
4
Schneider, Willy
4
Schuster, Lisa
4
Stewart, David W.
4
Tilmes, Jörg
4
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Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
3
Herbert von Halem Verlag
2
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2
Schweizerische Landeskonferenz für Sozialwesen
2
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
Econ Verlag
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Peter Lang AG
1
Peter Lang GmbH
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
Symposium Neue Wettbewerbsfaktoren in der Weiterbildung <1993, Lochau>
1
Verbraucherforschungsforum <2018, Pforzheim>
1
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Journal of business research : JBR
21
Health marketing quarterly
14
Social marketing for public health : global trends and success stories
13
Journal of marketing management : MM
11
Journal of social marketing : JSOCM
10
Journal of nonprofit & public sector marketing
9
Europäische Hochschulschriften / 5
7
International review on public and non-profit marketing
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer behaviour : an international research review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The Sage library in marketing
6
Australasian marketing journal
5
European journal of marketing : EJM
5
Psychology & marketing
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Journal of marketing communications
4
Sage library in marketing
4
Social marketing and behaviour change : models, theory and applications
4
Working paper / National Bureau of Economic Research, Inc.
4
Contemporary issues in social marketing
3
Faculty & research / Insead : working paper series
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marktorientiertes Nonprofit-Management
3
NBER Working Paper
3
NBER working paper series
3
Palgrave Advances in Behavioral Economics
3
Research
3
The SAGE handbook of social marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Young consumers : insight and ideas for responsible marketers
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
Food policy : economics planning and politics of food and agriculture
2
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Source
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ECONIS (ZBW)
515
USB Cologne (EcoSocSci)
83
BASE
1
RePEc
1
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591
Ansatzpunkte einer theoretischen und empirischen Erforschung des Problemfeldes Sozio-Marketing : Stand d. Forschung u. erste Skizze e. Forschungsprogramms
Wiedmann, Klaus-Peter
-
1982
Persistent link: https://www.econbiz.de/10004756840
Saved in:
592
Nonprofit-Marketing
Hasitschka, Werner
;
Hruschka, Harald
-
1982
Persistent link: https://www.econbiz.de/10004023385
Saved in:
593
Marketing for non-profit organizations
Rados, David L.
-
1981
Persistent link: https://www.econbiz.de/10004672741
Saved in:
594
Organisationsspezifische Marketing-Instrumentarien : ein heuristischer Ansatz unter besonderer Berücksichtigung des Nonprofit-Bereichs
Hasitschka, Werner
-
1980
Persistent link: https://www.econbiz.de/10004023216
Saved in:
595
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
596
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
597
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10004582677
Saved in:
598
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10004582867
Saved in:
599
Marketing in nonprofit organizations
Montana, Patrick J.
(
contributor
)
-
1978
-
1. print.
Persistent link: https://www.econbiz.de/10004653695
Saved in:
600
Marketing für Nonprofit-Organisationen : eine empirische Studie über Barrieren des Kulturverhaltens
Hasitschka, Werner
-
1977
Persistent link: https://www.econbiz.de/10009607101
Saved in:
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