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~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Market research"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Consumer behaviour
Großbritannien
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Confectionery
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Süßwaren
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Fair trade
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Fairer Handel
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Divine Chocolate
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Doherty, Bob
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Golding, Kirsty Michelle
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
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2
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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