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~subject:"Consumer behaviour"
~subject:"Market research"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Reihe: Kundenorientierte Unternehmensführung
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ECONIS (ZBW)
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Der Markt für Bio-Schokolade : eine ökonomische Analyse
Golder, Sandra
-
2011
Persistent link: https://www.econbiz.de/10009515635
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2
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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3
Videobeobachtung im stationären Einzelhandel : eine empirische Anaylse zum Kundenverhalten am Point of Purchase
Zimmermann, Gregor
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003709814
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4
Nutzenbasierte Marktsegmentierung : eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten
Scheer, Burkhard
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656806
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