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~subject:"Consumer behaviour"
~subject:"Marketing"
~subject:"Tourism marketing"
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Search: subject_exact:"Teilmarkt"
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Consumer behaviour
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Marktsegmentierung
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Dolnicar, Sara
8
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7
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5
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Hu, Ming
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Journal of retailing and consumer services
26
Tourism management : research, policies, practice
14
Journal of vacation marketing : an international journal
12
Marketing intelligence & planning
11
Journal of travel and tourism marketing
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of business research : JBR
9
International journal of wine business research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of contemporary hospitality management
7
International journal of hospitality management
7
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
International journal of wine business research : IJWBR
6
The journal of consumer marketing
6
Tourism economics : the business and finance of tourism and recreation
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Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
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European journal of operational research : EJOR
5
Europäische Hochschulschriften / 5
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Food policy : economics planning and politics of food and agriculture
5
Gabler Edition Wissenschaft
5
International journal of consumer studies
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
SpringerLink / Bücher
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of vacation marketing
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Market : review for marketing theory and practice
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Psychology & marketing
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Technological forecasting & social change : an international journal
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The IUP journal of marketing management : IJMM
4
Tourism management perspectives : TMP
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Australasian marketing journal
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ECONIS (ZBW)
773
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51
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51
Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
Saved in:
52
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
53
Exploring must-know criteria for effective customer segmentation in online market using ahp
Sekandari, Elham
;
Aghaei, Iman
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 271-294
Persistent link: https://www.econbiz.de/10014364955
Saved in:
54
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
55
Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk
;
Seyedimany, Arian
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
Saved in:
56
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
57
The effect of environmental concerns on electric vehicles adoption behavior in dual-distribution channel under the background of platform economy
Li, Jun
;
Zhang, Ao
;
He, Haonan
;
Zhang, Jinxi
;
Hong, Jin
; …
- In:
International journal of logistics : research and …
26
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232056
Saved in:
58
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
59
Segmentation of physician-assisted suicide as a niche tourism market : an initial exploration
Wen, Jun
;
Goh, Edmund
;
Yu, Chung-En
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 574-589
Persistent link: https://www.econbiz.de/10014230033
Saved in:
60
Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 903-925
Persistent link: https://www.econbiz.de/10014313502
Saved in:
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