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~subject:"Consumer behaviour"
~type_genre:"Advisory report"
~type_genre:"Book section"
~type_genre:"Market information"
~type_genre:"Nachschlagewerk"
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Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
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Media brands and branding
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Eine Anwendung der Theorie der kognitiven Dissonanz auf die Problematik der Monetarisierung journalistischer Inhalte im Internet
Peters, Jan-Philipp
;
Wellbrock, Christian M.
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 185-197)
.
2017
Persistent link: https://www.econbiz.de/10011794770
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2
Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Kuivalainen, Olli
- In:
Media brands and branding
,
(pp. 53-77)
.
2008
Persistent link: https://www.econbiz.de/10003744924
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3
Consumer empowerment through the Web : how Internet contagions can increase stakeholder power
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
New media and public relations
,
(pp. 175-187)
.
2007
Persistent link: https://www.econbiz.de/10003553809
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