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The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
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The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts
Claeys, Christel
;
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
3
,
pp. 260-284
Persistent link: https://www.econbiz.de/10010409180
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