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Ülengin, Burç
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Aydin, Gokhan
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Kaya, Tolga
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Journal of euromarketing
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Effect of consumer brand equity on purchase intention : considering socioeconomic status and gender as moderating effects
Aydin, Gokhan
;
Ülengin, Burç
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011408856
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2
Brand choice modeling based on diary mode panel data : a model of choice decision in Turkish Cola market
Kaya, Tolga
;
Ülengin, Burç
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10003882145
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