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Search: person:"Bhattacharya, Saurabh"
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Consumer behaviour
Emerging economies
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Schwellenländer
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Führungskräfte
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Managers
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Globalisierung
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Globalization
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Multinationales Unternehmen
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Indien
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International market entry
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Internationaler Markteintritt
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Unternehmenserfolg
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Corporate governance
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emerging markets
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Celebrity endorsement
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Celebrity-Werbung
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Corporate Governance
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Corporate Social Responsibility
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Eigentümerstruktur
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Familienunternehmen
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Ownership structure
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Advertising effects
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Brand management
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Markenführung
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Werbewirkung
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Arbeitsgruppe
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Arbeitskräfte
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Arbeitsverhalten
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Beziehungsmarketing
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Brand image
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Business ethics
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CEO power
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Agnihotri, Arpita
4
Bhattacharya, Saurabh
4
Gupta, Suraksha
1
Liu, Martin J.
1
Vrontis, Demetris
1
Yannopoulou, Natalia
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Journal of business research : JBR
3
Journal of international consumer marketing
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ECONIS (ZBW)
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Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
3
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
4
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
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