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~subject:"Consumer behaviour"
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Consumer behaviour
Digitalisierung
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Advertising
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Ashok Ranchhod
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Bolat, Elvira
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Ndasi, Wilson
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Strong, Jack
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International journal of internet marketing and advertising : IJIMA
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Journal of customer behaviour
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ECONIS (ZBW)
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
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