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Consumer behaviour
Actual BuyingBehaviors
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Beziehungsmarketing
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Buyer-Seller Relationship
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Comparative Sales Pitches
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Deutschland
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Germany
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Innovation
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Chakroun, Ridha
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Dianoux, Christian
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The journal of applied business research
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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Chakroun, Ridha
; …
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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