D’Rozario, Denver; Choudhury, Pravat K. - In: Journal of Consumer Marketing 17 (2000) 4, pp. 290-307
The impact of assimilation on a consumer’s susceptibility to interpersonal influence is assessed in samples of first‐generation Armenian and Chinese immigrants to the US. We find that: (a) Chinese immigrants are more susceptible to interpersonal influence than are Anglo‐Americans who in...