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~subject:"Consumer behaviour"
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Consumer behaviour
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Höfer, Björn
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Marketing letters : a journal of research in marketing
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Yearbook of marketing and consumer research
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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Brand equity measurement with GfK price challenger
Höfer, Björn
;
Bosch, Volker
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
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