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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Viral marketing
2
Virales Marketing
2
Affective forecasting
1
Forecasting model
1
Online retailing
1
Online-Handel
1
Preference heterogeneity
1
Prognoseverfahren
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Präferenztheorie
1
Similarity
1
Social Web
1
Social web
1
Theory of preferences
1
Word-of-mouth
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free pricing
1
online reviews
1
reciprocity
1
social influence
1
word of mouth
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English
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Bond, Samuel D.
2
He, Stephen X.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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2
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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