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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Consumer big data analytics : a treasure for businesses in the socio-digital era
Gupta, Princi
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Khandelwal, Risha
- In:
Handbook of research on consumer behavior change and …
,
(pp. 146-167)
.
2022
Persistent link: https://www.econbiz.de/10013334804
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