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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
South Africa
3
Südafrika
3
Internet marketing
2
Online-Marketing
2
Advertising
1
Attitudes
1
Außenwerbung
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Coffee
1
Consumer attitudes
1
Consumer brand engagement
1
Consumer psychology
1
Digitalisierung
1
Digitization
1
Einkaufszentrum
1
Einzelhandel
1
Kaffee
1
Markenartikel
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
Motivation
1
Online retailing
1
Online-Handel
1
Outdoor advertising
1
Product brands
1
Relationship marketing
1
Retail
1
Retail trade
1
Scale development
1
Service brands
1
Shopping center
1
Smartphone
1
Social Web
1
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English
5
Author
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Maree, Tania
5
Botha, Elrie
2
Du Toit, Danie
2
Erasmus, Alet
2
Mpinganjira, Mercy
2
Mugobo, Virimai
2
Donga, Gift
1
Dos Santos, Maria A. O.
1
Ehlers, Lene
1
Jacobs, Bertha
1
Ndhlovu, Thinkwell
1
Roux, Amarentia Thérèse
1
Shambare, Richard
1
Van der Merwe, Kelsey
1
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International journal of consumer studies
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
5
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1
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
2
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
3
Consumer behaviour : South African psychology and marketing applications
Botha, Elrie
;
Donga, Gift
;
Du Toit, Danie
;
Ehlers, Lene
; …
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10012039403
Saved in:
4
The behavioural intentions of specialty coffee consumers in South Africa
Van der Merwe, Kelsey
;
Maree, Tania
- In:
International journal of consumer studies
40
(
2016
)
4
,
pp. 501-508
Persistent link: https://www.econbiz.de/10011593384
Saved in:
5
Consumer behaviour : South African psychology and marketing applications
Mpinganjira, Mercy
(
ed.
);
Dos Santos, Maria A. O.
(
ed.
); …
-
2014
-
Second impression
Persistent link: https://www.econbiz.de/10011488930
Saved in:
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