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Consumer behaviour
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Niemand, Thomas
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Kraus, Sascha
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Hoffmann, Stefan
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Mai, Robert
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Papen, Marie-Christin
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Cuenca-Ballester, Antonio C.
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Geissmar, Julien
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Business strategy and the environment
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing theory and applications ; 2012=Vol. 23
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ECONIS (ZBW)
8
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1
Surprisingly unsustainable : how and when hindsight biases shape consumer evaluations of unsustainable and sustainable products
Geissmar, Julien
;
Niemand, Thomas
;
Kraus, Sascha
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5969-5991
Persistent link: https://www.econbiz.de/10014466904
Saved in:
2
Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Pilny, Henrietta Leonie
;
Papen, Marie-Christin
; …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10013549033
Saved in:
3
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
4
The effect of stress on customer perception of the frontline employee : an experimental study
Papen, Marie-Christin
;
Niemand, Thomas
;
Siems, Florian
; …
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 725-747
Persistent link: https://www.econbiz.de/10012099475
Saved in:
5
Produktpiraterie : eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
Niemand, Thomas
-
2014
Persistent link: https://www.econbiz.de/10010359583
Saved in:
6
The shifting range of optimal web site complexity
Mai, Robert
;
Hoffmann, Stefan
;
Schwarz, Uta
;
Niemand, Thomas
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010399460
Saved in:
7
Produktpiraterie : Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
Niemand, Thomas
-
2014
Relevanz der Produktpiraterie für die Betriebswirtschaftslehre -- Entwicklung einer einheitlichen Terminologie der Produktpiraterie -- Qualitatives Review der Forschung zur Produktpiraterie -- Meta-Analyse und meta-analytisch gewonnenes Strukturgleichungsmodell.
Persistent link: https://www.econbiz.de/10014019359
Saved in:
8
The pivotal role of different risk dimensions as obstacles to piracy product consumption
Mai, Robert
;
Niemand, Thomas
-
2013
Persistent link: https://www.econbiz.de/10009792210
Saved in:
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