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~subject:"Consumer behaviour"
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Consumer behaviour
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Nowlin, Edward L.
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Journal of consumer behaviour
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Cross-category revenue spillover in brand extensions : the role of within-category experience
Cho, Jihoon
;
Walker, Doug
;
Nowlin, Edward L.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1188-1198
Persistent link: https://www.econbiz.de/10014389755
Saved in:
2
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
3
From fantasy to reality : the role of fantasy sports in sports betting and online gambling
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 332-353
Persistent link: https://www.econbiz.de/10012534248
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