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Consumer behaviour
Viral marketing
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Online-Marketing
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Racherla, Pradeep
3
Beldona, Srikanth
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Connolly, Daniel J.
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Friske, Wesley
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Mandviwalla, Munir
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Mundhra, Gokul Das
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Electronic commerce research and applications
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Journal of consumer behaviour : an international research review
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Factors affecting consumers' trust in online product reviews
Racherla, Pradeep
;
Mandviwalla, Munir
;
Connolly, Daniel J.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
Saved in:
2
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
3
To buy or not to buy : Indian consumers' choice of online versus offline channels for air travel purchase
Beldona, Srikanth
;
Racherla, Pradeep
;
Mundhra, Gokul Das
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 831-854
Persistent link: https://www.econbiz.de/10009411347
Saved in:
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