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Consumer behaviour
India
7
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Brand management
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Generika
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Brand
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Brand image
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Generic drugs
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Brand age
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Opinion leaders
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Competition
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Consumer perception
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Cross-cultural management
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Digital luxury experience
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Sanyal, Shamindra Nath
5
Mazumder, Rabin
2
Banerjee, Asok Kumar
1
Das, Soumik
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Datta, Saroj Kumar
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Ghosh, Pritha
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Mukherjee, Swati
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Roy, Subhadip
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Saha, Subrata
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Sharma, Yukti
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International journal of Indian culture and business management
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Journal of international consumer marketing
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Journal of marketing analytics : JMA
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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ECONIS (ZBW)
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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
2
Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha
;
Saha, Subrata
;
Sanyal, Shamindra Nath
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
Saved in:
3
Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012431159
Saved in:
4
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
5
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
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