Yam‐Tang, Esther P.Y.; Chan, Ricky Y.K. - In: Marketing Intelligence & Planning 16 (1998) 6, pp. 356-362
The green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of attitudes to predict behaviour for environmentally sensitive products is questionable. A survey of 552 Hong Kong...