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~subject:"Consumer behaviour"
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Search: person:"Vijayalakshmi, Akshaya"
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Consumer behaviour
Konsumentenverhalten
5
India
4
Indien
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Children
2
Kinder
2
Arbeitsbedingungen
1
Cognition
1
Communication media
1
Coronavirus
1
Development studies
1
Domestic workers
1
Einzelhandel
1
Employment
1
Erwerbstätigkeit
1
Gender
1
Geschlecht
1
Hauspersonal
1
In-store behavior
1
Indian retail
1
Informal economy
1
Informal workers
1
Informelle Wirtschaft
1
Instrumental & experiential motivation
1
Internet
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Intrinsic & extrinsic cues
1
Iran
1
Jugendliche
1
Kognition
1
Kommunikationsmedien
1
Ladengestaltung
1
Leistungsmotivation
1
Ländlicher Arbeitsmarkt
1
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English
5
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Vijayalakshmi, Akshaya
5
Laczniak, Russell N.
3
Muehling, Darrel D.
2
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Jain, Shailendra Pratap
1
Kordrostami, Melika
1
Mukhopadhyay, Soumya
1
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Journal of marketing communications
2
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing
1
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ECONIS (ZBW)
5
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1
Understanding consumers in-store behavior : the dual role of episode-specific motive adjustment and motive selection
Mukhopadhyay, Soumya
;
Vijayalakshmi, Akshaya
;
Jain, …
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 460-479
Persistent link: https://www.econbiz.de/10014461665
Saved in:
2
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
3
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
4
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
5
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
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