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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
4
Dienstleistungsqualität
4
Relationship marketing
4
Service quality
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenführung
3
Supplier relationship management
3
Brand image
2
Communal service delivery
2
Consumer-based brand equity
2
Customer service
2
Dienstleistungssektor
2
Konsumentenverhalten
2
Kundenmanagement
2
Kundenservice
2
Markenimage
2
Marketer-generated appeals
2
Online brand communities
2
Recruitment
2
Service industry
2
Social media marketing
2
User engagement
2
Arbeitsmobilität
1
Automotive industry
1
Beschwerdemanagement
1
Brand age
1
Brand building
1
Brand leverage
1
Business ethics
1
Business-to-Business-Marketing
1
Business-to-business relationships
1
Communication
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Complaint management
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Contract termination
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English
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Hammerschmidt, Maik
2
Wetzel, Hauke
2
Haenel, Christina M.
1
Weiger, Welf H.
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Journal of service management
1
Journal of service research
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ECONIS (ZBW)
2
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The perils of service contract divestment : when and why customers seek revenge and how it can be attenuated
Haenel, Christina M.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service research
22
(
2019
)
3
,
pp. 301-322
Persistent link: https://www.econbiz.de/10012126415
Saved in:
2
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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