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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
Benefit framing
1
Betriebswirtschaftliches Ziel
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Comparative ads
1
Comparative advertising
1
Competition
1
Corporate objective
1
Decision
1
Deservingness
1
Emotion
1
Entscheidung
1
Experiment
1
Firm-cause fit
1
Goal pursuit
1
Goals
1
Implicit mindsets
1
Implicit theory orientation
1
Leistungsmotivation
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Motivation
1
Progress cues
1
Prospect Theory
1
Prospect theory
1
Relationship marketing
1
Schadenfreude
1
Social behaviour
1
Soziales Verhalten
1
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4
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English
4
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Yucel-Aybat, Ozge
4
Block, Lauren
2
Carnevale, Marina
1
Hsieh, Meng-Hua
1
Kramer, Thomas
1
Mathur, Pragya
1
Published in...
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
2
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
3
The effects of goal progress cues : an implicit theory perspective
Mathur, Pragya
;
Block, Lauren
;
Yucel-Aybat, Ozge
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 484-496
Persistent link: https://www.econbiz.de/10010410184
Saved in:
4
The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina
;
Yucel-Aybat, Ozge
;
Block, Lauren
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
Saved in:
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