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Chen, Long
2
Zhang, Ke
2
Han, Boya
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Hou, Jiayi
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Huang, Xun Irene
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Pang, Hua
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Tang, Qing
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Wang, Siqi
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Journal of advertising research
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ECONIS (ZBW)
4
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1
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
2
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
3
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
4
Indulgent consumption signals interpersonal warmth
Tang, Qing
;
Zhang, Kuangjie
;
Huang, Xun Irene
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1179-1196
Persistent link: https://www.econbiz.de/10013474530
Saved in:
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