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Consumer behaviour
Brand
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Marketingmanagement
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brand sales
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branding and brand management
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emerging markets/countries/economies
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hierarchical linear modeling (e.g.multilevel analysis RCM etc.)
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marketing mix elasticity
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marketing strategy
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marketing time series
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multicollinearity
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partial least-squares
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performance
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Schrock, Wyatt A.
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Sharma, Amalesh
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ECONIS (ZBW)
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1
Identifying the drivers of luxury
brand
sales
in emerging markets : an exploratory study
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Marketing mix and
brand
sales
in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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