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The brand value of earnings : an event study of consumer responses to earnings announcements
Kimbrough, Michael D.
;
Paharia, Neeru
;
Wang, Xu
;
Wei, Sijing
- In:
The accounting review : a publication of the American …
99
(
2024
)
3
,
pp. 259-285
Persistent link: https://www.econbiz.de/10014536458
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