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~subject:"Consumer behaviour"
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Search: subject:"Early adopters"
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Consumer behaviour
Early adopters
17
Innovation diffusion
11
Innovationsdiffusion
11
early adopters
9
Konsumentenverhalten
4
Renewable energy
3
Social network
3
Soziales Netzwerk
3
Diffusion of innovation
2
Electric vehicles
2
Erneuerbare Energie
2
Late adopters
2
Norway
2
SFAS 121
2
Social Web
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Social web
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Theorie
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Theory
2
Viral marketing
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Virales Marketing
2
asset write-downs
2
efficiency enhancement
2
innovators
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late adopters
2
organisational restructuring
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productivity improvement
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voluntary disclosure
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Advertising
1
Africa
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Afrika
1
Agent-based modeling
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Agent-based modeling and simulation
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Agentenbasierte Modellierung
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Agrartechnik
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Agricultural technology
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Alternative fuel vehicles
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Alternative marine energies
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Babu, P. Praveen
1
Fischer, Maximilian
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Lassar, Walfried
1
Lis, Bettina
1
Moldovan, Sarit
1
Ofen, Shlomit
1
Parthasarathy, Madhavan
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Prabakar, S.
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Reith, Riccardo Emanuel Albert
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Steinhart, Yael
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International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and technology management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
2
Self-congruity and brand loyalty : an innovation of diffusion approach
Babu, P. Praveen
;
Prabakar, S.
- In:
International journal of electronic marketing and …
11
(
2020
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10012509328
Saved in:
3
How to reach technological
early
adopters
? : an empirical analysis of
early
adopters
' internet usage behavior in Germany
Reith, Riccardo Emanuel Albert
;
Fischer, Maximilian
; …
- In:
International journal of innovation and technology …
17
(
2020
)
2
,
pp. 2050010-1-2050010-24
Persistent link: https://www.econbiz.de/10012296031
Saved in:
4
"Share and scare" : solving the communication dilemma of
early
adopters
with a high need for uniqueness
Moldovan, Sarit
;
Steinhart, Yael
;
Ofen, Shlomit
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
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