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~subject:"Consumer behaviour"
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Consumer behaviour
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Horvat, Sandra
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Ozretić Došen, Đurđana
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Managing private labels based on psychographic consumer segments : emerging European market perspective
Horvat, Sandra
;
Ozretić Došen, Đurđana
- In:
Organizations and markets in emerging economies
11
(
2020
)
2
,
pp. 446-461
their attitudes towards private labels, which are in the
growth
stage
of the product life cycle. Findings show that price …
Persistent link: https://www.econbiz.de/10012421994
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Perceived risk influence on the consumer attitude to private labels in the product’s life cycle
growth
stage
Horvat, Sandra
;
Ozretić Došen, Đurđana
- In:
Economic and business review : EBR
15
(
2013
)
4
,
pp. 267-291
Persistent link: https://www.econbiz.de/10011612582
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