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~subject:"Consumer behaviour"
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Consumer behaviour
IT policy and management
31
information systems
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economics of IS
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electronic commerce
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marketing
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advertising and media
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economics of information systems
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management of IT human resources
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organizational studies
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Fong, Nathan M.
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Ghose, Anindya
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Ipeirotis, Panagiotis G.
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Li, Beibei
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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2
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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