Waqar, Amber; Jamil, Mahwish; Al-Hazmia, Nabil Mohemmed; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
The raised awareness of women's rights has resulted in their significant contribution to economic and societal advancement in the contemporary global paradigm. The promotion of female empowerment by various corporations has led to the emergence of femvertising as a significant trend in the...