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~subject:"Consumer behaviour"
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Consumer behaviour
Lyrics
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Music
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Brand name placement
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Music industry
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Instrumental music
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Van Vaerenbergh, Yves
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Vashisht, Devika
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Arts and the market : AAM
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The journal of product & brand management
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ECONIS (ZBW)
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Art of using music-product congruence and
lyrics
in radio-ads
Vashisht, Devika
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 118-132
Persistent link: https://www.econbiz.de/10013373291
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2
Consumer reactions to paid versus unpaid brand name placement in song
lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
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