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~subject:"Consumer behaviour"
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managerial decision making
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ECONIS (ZBW)
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1
Bridging the marketing-finance divide : use of customer voice in
managerial
decision
-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
2
Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter
;
Hattula, Johannes D.
;
Dahl, Darren W.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
Saved in:
3
Consumer sentiment, managerial expectations and resource adjustment decisions
Hartlieb, Sven
- In:
The European accounting review
32
(
2023
)
2
,
pp. 481-511
Persistent link: https://www.econbiz.de/10014299295
Saved in:
4
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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