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Consumer behaviour
Social Web
20,364
Social web
20,333
Online-Marketing
5,890
Internet marketing
5,796
Konsumentenverhalten
4,630
Soziales Netzwerk
2,446
Social network
2,279
Viral marketing
2,202
Virales Marketing
2,202
Beziehungsmarketing
2,037
Relationship marketing
2,035
Electronic Commerce
1,858
Markenführung
1,792
Brand management
1,789
E-commerce
1,773
Web 2.0 technologies
1,733
Web 2.0-Technologien
1,732
Social media
1,721
social media
1,649
Digitalisierung
1,429
Online-Handel
1,422
Online retailing
1,420
Digitization
1,391
Internet
1,374
Markenimage
983
Brand image
978
Wissensmanagement
906
Knowledge management
877
Öffentlichkeitsarbeit
871
Digital platform
867
Digitale Plattform
865
Customer integration
852
Deutschland
852
Kundenintegration
852
Public relations
846
Germany
824
Marketingmanagement
698
Social Media
698
Marketing management
692
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816
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3,931
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106
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Wiese, Melanie
7
Arora, Taanika
6
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Springer Fachmedien Wiesbaden
10
IGI Global
5
American Marketing Association
3
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Journal of marketing management : MM
32
Information systems research : ISR
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,628
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91
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
92
Social media marketing influence on the purchase interest of MS Glow Care Product
Nurcahyani, Dian Nastiti
;
Ishak, Asmai
-
2023
Persistent link: https://www.econbiz.de/10014325907
Saved in:
93
The effect of lockup and persuasion on online investment decisions : an experimental study in ICOs
Bruckner, Moritz T.
;
Steininger, Dennis M.
;
Thatcher, …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014327182
Saved in:
94
Behavioral insights from crowdfunding financing : what do social media ties, emotional cues and sentiment tell us?
Janků, Jan
;
Kučerová, Zuzana
;
Dařena, František
- In:
Ekonomický časopis : časopis pre ekonomickú …
71
(
2023
)
2
,
pp. 89-118
Persistent link: https://www.econbiz.de/10014329937
Saved in:
95
How COVID-19 impacted cultural consumption : an explorative analysis of Gen Z's digital museum experiences
Bonel, Elena
;
Capestro, Mauro
;
Di Maria, Eleonora
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10014330892
Saved in:
96
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
97
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
98
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
99
Hyperconnectivity in action : users of mobile social networks and new technologies
Arruda Filho, Emílio José Montero
;
Costa, Everaldo …
- In:
REGE revista de gestão
30
(
2023
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10014279839
Saved in:
100
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
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