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~subject:"Consumer behaviour"
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Search: subject:"Sponsor sincerity"
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Consumer behaviour
Konsumentenverhalten
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Arbeitsgruppe
1
Fan psychology
1
Football
1
Fußball
1
Rivalry
1
Schadenfreude
1
Sponsor sincerity
1
Sport
1
Sport marketing
1
Sport organization
1
Sport sponsorship
1
Sportorganisation
1
Sports
1
Team
1
fan identification
1
sponsor motives
1
sponsor sincerity
1
sponsorship-linked marketing
1
sports team
1
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Cobbs, Joe
1
Dalakas, Vassilis
1
Jin, Hyun Seung
1
Mahar, Chris
1
Nichols, Bridget Satinover
1
Pontes, Nicolas
1
Pontes, Vivian
1
Tyler, B. David
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Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
2
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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