Sanan Waheed Khan; Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 16 (2022) 3, pp. 337-365
Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital universe poised to digitize our world of workplace and marketplace. The current study aims to explore the effect of consumer neuroticism, parasocial relationships, social media influencers' credibility,...